Data management platforms are critical to implementing digital transformation across businesses. However, many companies fail to maximize the potential of data management platforms, and often overlook or under-appreciate valuable data. Leveraging the insights and information of data can empower sales initiatives that propel business growth and opportunities.
Companies that invest in data management platforms are poised to control their own futures, and benefit from the strategic advantages that digital transformation provides: streamlined data migrations, seamless resource integrations across business units, enhanced data quality, and penetrating data analytics that inform smart business decisions.
Migrating data to a data management platform has several benefits that position businesses for success by increasing accessibility without compromising security. To gain the trust of clients and partners, companies must ensure that their data is securely stored and accessible to stakeholders whenever and wherever they may be. This increased accessibility, however, must not expose the business to data breaches that can undermine an organization’s bottom line, reputation, and ability to remain competitive.
Companies that leverage cloud data management no longer have to focus on data hosting and can invest their time and resources into lead generation and data capture. Modern cloud data management platforms are equipped with data modeling tools, data conversion software, and other functionalities that directly contribute to growth and revenue. Additionally, the cloud-based design of these systems guarantees that data is accessible from anywhere, adding to the convenience and efficiency of the solution.
Data management platforms allow companies with multiple offices and departments to integrate data across business units. While many large enterprises struggle to break down information silos and barriers that impede communication and the cross-pollination of data and ideas, data management platforms are providing forward-thinking businesses with the modern tools they need to promote connectivity and inspire innovation.
Furthermore, streamlining data reduces the costs and time associated with the management of multiple systems. Organizations can share the same data to make more informed decisions that benefit the company as a whole. Data management platforms centralize information and the processes that use information to create insights and value. By providing professionals, teams, and departments with a cohesive source of assembled data, they can collaborate in unprecedented ways that generate new, groundbreaking ideas and value propositions.
→ Related Blog: Data Modernization: How Legacy Systems Undermine Profits
After an integration, companies often face a vast pool of data to sort through and contextualize before making informed decisions. Consolidating all of that data in a single location can enhance both quality and architecture. Data management platforms afford managers the power to quickly determine what data is relevant for data modeling initiatives and projects.
Strong data governance is based on smart data architecture. Harnessing data management platforms to organize how data is stored, arranged, and used facilitates the production of actionable analytics and reporting. Migrations and integrations improve data architecture through better organization and accessibility.
The unified systems that comprise data management platforms enable organizations to maximize the power of business intelligence through analytics. Based on data and trends metrics, companies can increase agility and take a more iterative approach to their decision-making processes -- and pivot or implement adjustments as necessary, effortlessly and efficiently.
Digital transformation presents exciting opportunities for organizations in every industry. Businesses that fear or avoid change are undermining their ability to compete in an emerging and hyper-competitive global marketplace driven by business decisions based on meaningful analytics. Data management platforms provide these businesses with the tools, analytics, and information they need to harness the power of change in beneficial ways, instead of falling victim to it.
DataBrains is a certified Tableau, AWS, and Snowflake partner, helping businesses grow with data management platforms. Our data experts help businesses consolidate and integrate disparate data into agile and efficient systems, as well as leverage Tableau data visualization tools to visualize advanced analytics and improve reporting. This insures the business is making more informed business decisions.
If you are interested in transforming your business to achieve its full potential with cutting-edge data management tools, speak with our data experts to explore data modernization solutions that will help drive your business success.
Or check out our FastTrack Solutions Sheet to learn how DataBrains streamlines and supports every step of your data management project.
